Basic SEO Elements


When it comes to SEO and SEO platforms, there is already tons of information online. I am here today to explain to you some of the basic essentials, nothing more. As long as you keep some of these essentials in your mind and use them on a daily basis, the rest will come naturally to you. Keep in mind that hiring this Phoenix SEO company for ROI will help you to achieve even better business results within a short time.

  • 1) Your Site is just like a cake. Your links and social media stuff is the icing. Your content, infrastructure, information and platform is the sugar. Most of us can’t eat a sugarless cake. We could try, but it would be tasteless and boring. This is the way others will perceive your site. This is the way you need to start perceiving your site too.In other words, don’t rely on social media and link building to sustain you. This will lead you to a dead-end road rather quickly. Your content has to be fresh and new. Your infrastructure has to be strong and be able to hold everything together, just like the structure of your cake. Keep this in mind, especially if you are just starting out with your brand. Without some sort of structure and concrete formation, your site will fall.
  • 2) What are the search engines looking for? This is a very important question to ask yourself. Google and other engines can only do their job as good as their references. If you want someone to find you, than you need to provide some sort of relevancy.

CONTENT–This depends on a few things. It depends on the theme you are going for. Your theme has to be something specific. Your story also depends on the content you are putting out there. Are you putting something strong and relevant? Are you just throwing something on a plate and serving it up?

How good are your descriptions? How good are your titles? You might have to give them another perusal. Only content that is very high-quality, relevant and fresh will make the cut.

PERFORMANCE—How good of a performance does your site have? Is it up and running properly? Can the right people get to it with ease and comfort? A slow-running site will only cause problems later on. If your site is having technical issues, than you might have to do some troubleshooting to solve the problem.

Do not wait to long to have a look at the quality of your performance. Customers don’t like to wait.

AUTHORITY–Does your site have the authority to link itself with other well-known sites? Link building is a part of the process. You have to have permission to use certain sites though. You can’t just pull something out of your hat.

The link building has to come from viable sites, sites that are still relevant and in use themselves. You also have to permission from their administrator to get access. If you don’t have any of this right now, you might want to look into it. This is all part of building your site and brand successfully with SEO.

EXPERIENCE–How easy is it to navigate through your site? Is everything set up the way you want it to be? Can you run it well? You have to be able to run the site successfully. I mean it is your site.

If you don’t really have enough experience to run your site the way you want to, you might want to think about hiring someone to help you.